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The fork in the road

Directory publishers face some tough decisions at the moment. Their printed media generate the most revenue, but the flow of users and advertising toward the Internet can't be ignored. At the fork in the road, what's the best way forward?

We believe directory publishers can take both paths and have designed a product suite that is strong in print and, thanks to nearly three decades of experience, unmatched in new media. It enables them to continually add value to their print directory while expanding at a pace that suits them into new media. Most importantly, it ensures that their brand and their longstanding relationships with advertisers and users remain strong across all media, print and electronic.

Our portfolio: 360 Yellow Pages

DPS Ad Management: This is our fully integrated, end-to-end print platform to produce print based directories. It includes full workflow support from customer and contract management through to book production with automated pagination. DPS Ad Management is agile, powerful and flexible and seamlessly links all aspects of your publishing process, from marketing and sales to campaign management, publishing, product and content management. Workflow flexibility, intuitiveness, speed and new-media readiness are its hallmarks.

360 Web: 360 Web gives you the complete set of tools you need to build and maintain a dynamic Internet directory presence and to creatively grow that presence into a community with a diverse range of enhanced information and services.

360 DirectorYPro: 360 DirectorYPro offers full support for a voice-based yellow pages service - often known as operator-assisted yellow pages. It builds on Volt Delta's entire thirty years of know how implementing call-centre directories, as well as our experience with well-known publishers. For many directory publishers the surprising thing about operator-assisted yellow pages services aren’t the new opportunities that arise for advertisers and consumers to get in touch, but the wealth of statistics suddenly available to them about how these groups are using their service - an invaluable resource.

360 Links: An extension to an agent-based platform, 360 Links brings much of the interactivity and information depth of the Internet experience to yellow pages inquiries for the mobile phone. Inquiries begin with a voice call, and enhanced information and links - e.g. nearby or associated businesses, maps and directions - are pushed to the caller's mobile device using a variety of technologies. Find out more here.

360 Data: 360 Data is a complete listings management system that allows you to prepare your data for a variety of faces to the customer - print, Web, call centre or mobile phone - using a single editorial and data aggregation platform. Find out more about 360 Data here.

Learning More

To learn more about 360 Yellow pages, please request our literature or contact us directly. You may also download a case study (PDF 300 KB) and implementation report providing more insight into our implementation of DPS Ad Management for the largest directory publisher in Greece, INFOTE.

Volt Delta International is also an active member of the EADP and can be found at these and other industry events - see our list of upcoming events.