Additional Information

The evolution of powerful, converged voice/data networks and the long-awaited arrival of the mobile Internet are two trends that are quickly changing the mobile landscape. To allow our DA customers to keep pace, we've created solutions that enable them to:

1. Leverage the bandwidth of 3G networks to deliver a more informative, useful and even more entertaining DA service
2. Drive traffic to their own mobile Internet portals, which they can stock with revenue-generating advertising inventory
3. Stand up to competition on the increasingly competitive mobile Internet portal market.

360 Links: 360 Links allows traditional DA providers to field voice DA calls from mobile phones using their existing call-centre infrastructure and deliver results in the form of links to contextually relevant information and services, combined with highly targeted advertising in a number of forms. In essence, what starts as a standard DA call ends as a mobile Internet experience that has the following benefits:  

• The DA inquiry is significantly enhanced via a wide range of related information “pushed” to the caller in the form of links navigable in their mobile phone’s browser: nearby businesses and services, maps, routes, points of interest, entertainment, public transportation information, taxi services and ATM locations are just a few examples.
• Users can save the links, send them to friends, rate business and services and other interactive features common to the Internet experience.
• 360 Links delivers only enhanced information directly relevant to the user’s query, thus increasing customer loyalty and laying the groundwork for delivery of highly targeted mobile advertising.
• 360 Links provides a varied landscape of advertising opportunities such as banners, text links, click-to-call listings and coupons that are all directly related to the original DA query. In doing so, it generates a significant amount of additional traffic to existing mobile Internet portals. 
• 360 Links is operated by agents directly within their agent workstations and thus requires no extra call-handling time.

360 SMS: The driving force behind the growing popularity of our 360 SMS solution is the simple fact that it provides an easy-to-reach foothold on the mobile inquiry market, using a medium that has reached saturation in nearly every major world market - SMS. 

• With 360 SMS, users can perform a named search by sending your DA short code an SMS containing the criteria they know in the truncated style common to "text messaging" (i.e. search criteria in any order, abbreviated, etc.).
• Alternatively, 360 SMS enables users to automatically find out the identity of the person who’s called their mobile phone, leaving behind only a missed call notification from the operator.
• 360 SMS solutions support  fully automated, two-way SMS inquires for both white and yellow pages searches. These solutions can be licensed or hosted and are compatible with all major SMSC protocols.

To learn more about 360 Mobile Services & Advertising, please request our product literature or contact us directly. For more information about advertiser-pays models in general, consult our Ad-Pays FAQ in our Resources section. You may also benefit from talking to current Volt Delta International customers; use our Reference Customer section to do so.