Additional Information
Questions?
As ad-pays and ad-sponsored models continue to evolve, we answer some of the more frequently asked questions surrounding them.
Free DA FAQ
Automated Speech
The ability to save costs by automating inquiries is often a key to ad-pays sevices. Find out more about our full voice automation solution 360 Speech.
Product Sheet
For more detailed information about 360 Advertiser Pays DA and other Volt Delta products, visit our product sheet library.
Contact Us
Interested in putting 360 Advertiser Pays DA to work for your call centre? Contact the Volt Delta office nearest you directly.
Traditionally, the cost of directory assistance services has been borne either by callers or by the service providers themselves. Recently, a new trend has emerged: DA calls are offered free to consumers with the service being funded by listed businesses. These companies pay to place highly targeted ads either as audio files played during the call or in message format for mobile users.
Known as "advertiser-pays" directory assistance, such models have already had a great impact on the U.S. directory assistance market and are catching on fast in other countries as well.
Volt Delta International offers directory service providers a complete solution for introducing an advertiser-pays business model from the ground up or transitioning to it from an existing service, including:
- Flexible, Intuitive Ad Management: 360 Adverts is our high-performance, user-friendly advertisement management platform for both voice and mobile advertising services. It allows providers to upload and assign advertiser content, select ads in a way that encourages optimal customer take rates, design campaigns, set budgets, control the frequency of ad plays, track the cost and success of campaigns and generate usage and billing statistics.
- Multiservice Operator Workstations: The directory assistance industry's most advanced agent GUI, 360 Workstation enables agents to conduct category and business inquiries for advertiser-pays directory assistance as well as multiple other services, including traditional directory assistance, yellow pages and location-based services from a single interface.
- Cost-Cutting Voice Automation: 360 Speech is our market-leading voice automation solution. It keeps costs low in an ad-pays setting by querying the database for appropriate advertisements, playing sponsorship ads at the front end of calls and category-based ads at the back end and allowing call completion and message delivery.
- Multimodal Messaging: With 360 Messenger directory service providers can reach customers via common mobile messaging formats, including SMS and WAP-Push – an essential capability as the mobile advertising sector continues to experience dynamic growth.
- Full Support for Advertising Workflows: Volt Delta International’s DPS is a complete back-office publishing platform for providers who require an integrated system that handles the day-to-day processes and activities of a directory advertising business, including contract management, sales force tools, lead generation, CRM, invoicing and pagination for print products.
"Free DA" is more than just an idea, as the launch and success of several advertiser-pays services attest to. Providers of such services are already:
- Winning back price-sensitive customers who had drifted towards the Internet and other media, thus re-establishing growth in DA.
- Becoming a sought-after platform for advertisers, who realise that DA services provide many opportunities for highly accurate targeting of messages (by time of day or week, keyword, business category or exact location of the caller) that other platforms don't.
- Lowering their marketing costs. In countries where the price of DA calls is a consumer issue, free DA services will attract considerable press attention - which is low-cost, highly effective advertising.
- Attracting investment and venture capital: As in the US, the potential of free DA services can convince investors and venture capitalists to provide significant funding, which new market entrants in particular can benefit from.
To learn more about Volt Delta International's Advertiser Pays Directory Assistance solutions, please read our Free DA FAQ, request our product literature or contact us directly.
